Racing is a very expensive sport and requires a team effort to be successful and to continue competing at the top level. With racing comes many opportunists for advertising, such as: trailers, tents, parts, merchandise, suits, helmets, bodywork on the karts and spectators to see all of these branding opportunities.

On top of all that advertising space there is the media aspect such as photos at events done by the team or the track/news and videos done by spectators, competitors and the event itself.